Hemp oil branding
Hemp shots branding. With the rising interest in the use of CBD oils in the UK when I was approached to brand this new product I excited by the challenge set which was to brand the product in a way that did not suggest links with the cannabis leaf or smoking but rather a health drink range that could appeal to people as a every day tonic and not a medical product.
​
To indicate the flavour variations I moved towards the sweets / fizzy drink colours as although the product has been suggested to have possible medical properties, for it to have a mass appeal it needs to stand out from the completing products in the market that focus on medical claims or the illegal smoking culture.
​
The intention of the business is to promote the product on taste first and properties secondly so this branding will help them to reach their target market effectively.